Twin Cities Radio: Cumulus Drops Hip Hop As LoveFM Returns

Cumulus Media announces that it will deliver the best of the holiday season to Christmas music lovers in the Twin Cities with the launch of its all-Christmas music station, WGVX/LOVE 105.

LOVE 105 turned on the holiday cheer in a big way with the warm sounds of the season, launching Wednesday at 12:00am Midnight with the Christmas favorite, “Let it Snow” by Dean Martin. LOVE 105 will play all Christmas music, all the time, and will offer a nostalgic and fun-filled soundtrack of holiday classics to help listeners make the holiday memories of a lifetime doing the things they love with the people and the music they love most. LOVE 105 will move to an Oldies AC format after the holidays.

Shelly Wilkes, Vice President/Market Manager, Cumulus Media-Minneapolis/St. Paul, said:
“LOVE 105 was a very successful format for us and we are excited to return to it.”

Scott Jameson, Vice President, Classic Rock, Cumulus Media, and Operations Manager-Minneapolis/St. Paul, said: “The snow is already falling in Minnesota, creating a perfect backdrop for the greatest holiday songs ever made. LOVE 105 is back!”