Philly Radio: WISX Flips To Soft AC

iHeartMedia Philadelphia announced today the launch of 106.1 The Breeze, Philly’s Relaxing Favorites, effective immediately.

106.1 The Breeze will launch at 12 p.m. today by playing 10,000 commercial-free songs in a row. The new station will broadcast a soothing blend of music from artists such as Chicago, Whitney Houston, Air Supply and Adele. The full talent line-up for 106.1 The Breeze will be announced in the upcoming weeks.

“This is a sound that was long abandoned by other stations, said Nick Gnau, President of iHeartMedia Philadelphia Region. “Listeners can now hear relaxing Adult Contemporary genre music that hasn’t been played on the radio in years from their favorite artists.”

“There is a huge appetite in Philly for a softer, relaxed sound, especially during the workday, said Brian Check, Vice President of Programming for 106.1 The Breeze. “I’m happy to say we’re bringing “The Breeze” to Philadelphia.”

WISX 106.1 FM (22.5 Kw) Red=54dBu Coverage Area

As part of this move, programming on Real 106.1 changed on Friday November 9th to a Holiday music format and will now transition to 106.1 The Breeze.