AdLarge Media, WAVSTAR Form Exclusive Ad Sales Partnership

AdLarge Media and WAVSTAR have partnered in an exclusive ad sales partnership which makes the cloud-based CRM/workflow management system available to radio stations on a barter basis for the first time. WAVSTAR is a comprehensive system that integrates CRM, sales, and production with a station’s existing traffic system to create a seamless workflow experience.

“WAVSTAR is a sought-after station management platform, backed by a team that collaborates with their affiliate stations,” observed Gary Schonfeld, Co-Founder and Co-CEO of AdLarge Media. “From the first time we saw WAVSTAR's incredible interface and integrated workflow modules, we knew that the WAVSTAR software was very important to radio stations. Michael and his team at WAVSTAR have already started building a network of terrific radio stations, which will have great value to our advertisers and advertising agencies.”

Michael Boccardi, CEO of WAVSTAR, said, “We have worked for a few years perfecting the WAVSTAR software, and AdLarge is the perfect ad sales partner for helping us achieve our goals. With this partnership, more radio stations and groups can take advantage of WAVSTAR’s already cost-efficient integrated system. AdLarge’s relationships with national advertisers and agencies will bring us the revenue necessary for a successful radio barter model.”   

WAVSTAR combines the functionality of multiple software solutions on one platform, eliminating the need to maintain multiple copies of a station’s client data on different systems for CRM, sales, and production tasks. WAVSTAR enables a user to send an order to leading industry traffic systems, eliminating the need to re-enter orders. Using WAVSTAR simplifies operations, reduces maintenance of client data, eliminates duplicate data entry, provides a single comprehensive view of a client relationship, and saves stations time and money.

Stations interested in learning more about the WAVSTAR workflow system may contact Pamela O’Connor at 855 927-7827 x204 or sales@wavstar.com. WAVSTAR is represented by Heather Cohen at the Weiss Agency.