Benztown, Saga Form Creative Branding Partnership

Benztown, a global leader in radio imaging, voiceover services, production libraries, programming and jingles, announces that it has entered into an agreement with Saga Communications, Inc. to provide custom creative audio imaging production and imaging production libraries to all Saga radio stations across the U.S. through a new companywide creative branding initiative launching on January 1, 2019.

Through its industry-leading innovative technology platform, Benztown will also provide to all Saga stations its technology assets to catalog and archive imaging elements.

Dave “Chachi” Denes, President, Benztown, said: “I have great admiration for Saga and Ed Christian’s leadership within our industry, not to mention his long service on the Radio Music License Committee, and Bob Lawrence’s extensive programming, branding, and research track record. They represent the very best of radio broadcasting. We are proud and excited to partner with them and with Saga professionals across the country to create great-sounding audio brands that listeners and communities love.”

Bob Lawrence, Vice President of Programming for Saga Communications, said: “When it comes to creative imaging and branding, Benztown is second-to-none. They have designed a platform that seamlessly interfaces with our own talented programming and production teams in every market and at every station. This just makes perfect sense for us on so many levels.”

Saga Communications is a broadcasting company whose business is devoted to acquiring, developing and operating broadcast properties. Saga owns or operates broadcast properties in 26 markets, including 75 FM and 33 AM radio stations and 75 metro signals.