The huge success of the Roseanne reboot has captured a lot of attention in political circles in the past few weeks, particularly its enormous viewership in “Red America.” But how deep are the partisan divides in America’s entertainment TV viewing? That depends on how you look at the question.
According to NBCNews, Democrats are more likely to watch certain shows than Republicans and vice versa, but generally speaking, the most popular entertainment shows look remarkably similar, according to data from Simmons Research gathered in 2017.
The power of the show Last Man Standing in the Republican data is remarkable – even though the show is no longer producing episodes. Last Man Standing was among the highest indexing Republican shows for the first-run episodes that aired on ABC until last spring, and for the reruns that aired on the Hallmark Channel.
In a sense, Last Man Standing was Roseanne before the latter show was rebooted a few weeks ago. It revolved around a male sporting goods store worker with strong conservative values challenging and being challenged by his family and the world around him. Since the big success of Roseanne, there is now discussion of bringing Last Man Standing back.
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