Wednesday, April 11, 2018

TV Ratings Drop For NCAA Hoops Finale

Villanova’s comfortable victory over Michigan in the NCAA men’s basketball final was seen by 16 million viewers on TBS, TNT and Tru TV last week, the Nielsen company said.

AP reports that’s down sharply from the 23 million who saw North Carolina beat Gonzaga in the 2017 finals. The 30 percent drop is likely due to a combination of a relatively non-competitive game and its airing on a cable network instead of CBS, which showed last year’s game.

Overall, the NCAA tourney averaged 9.7 million viewers for all of its games. That’s down from 10.8 million last year, and perhaps a reflection of upsets knocking out many teams with a national following early. Two years ago, the games averaged 9.3 million viewers.

For the broadcast networks, it was another week on top for “Roseanne.” ABC’s reboot of the comedy series starring Roseanne Barr was seen by 15.4 million viewers last week, its second new episode.

CBS easily won the week in prime time, averaging 7.3 million viewers. NBC (4.82 million) and ABC (4.81 million) finished in a virtual tie for second. Fox had 2.3 million viewers, Univision had 1.6 million, ION Television had 1.4 million, Telemundo had 1.1 million and the CW had 910,000.

TBS was the week’s most popular cable network, averaging 2.45 million viewers in prime time. Fox News Channel had 2.01 million, MSNBC had 1.67 million, HGTV had 1.51 million and TNT had 1.31 million.

Here are the 5-most-watched for the week of April 2:

Basic Cable Top 5 – Prime time
  1. TBS (2,349,000)
  2. Fox News (2,064,000)
  3. MSNBC (1,715,000)
  4. HGTV (1,500,000)
  5. USA (1,236,000)
Basic Cable Top 5 – Total Day
  1. Fox News (1,252,000)
  2. MSNBC (943,000)
  3. Nickelodeon (850,000)
  4. HGTV (828,000)
  5. Investigation Discovery (730,000)

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