The webinar will cover select findings from NuVoodoo’s most recent national radio listening study, which uncovers key differences between likely radio ratings participants and those unwilling to participate in measured media research.
Webinar participants will also learn:
- How workplace listening differs for likely ratings participants.
- Radio’s true competition at work. HINT: it's not other radio stations.
- Contest tactics and prizes that move the needle.
- Where do listeners notice radio station advertising? Is it outdoor, direct mail, telemarketing or digital?
- The best ways to package a cash giveaway.
- What one mistake do radio stations make when capturing personal data?
- Preferred appointment times and contest entry methods.
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