In the world of radio, we’ve been noting the impact of shifting habits and cyclical trends that appear consistently in the data and Nielsen’s February portable people meter (PPM) ratings give a chance to weigh those cycles—and changes—over a significant period of time.
Specifically, Nielsen can now compare eight years of monthly data across the same formats and demographics, going back to the completion of the rollout of electronic (PPM) measurement for radio, which happened in late 2010.
And as detailed last month, Adult Contemporary (AC) is off to a strong start in 2018, one of it’s strongest of all time since the advent of PPM measurement.
According to Nielsen, it is also revealing to shorten the scope and compare trends in January and February of last year with trends in the same months from this year. What’s more, the year-over-year changes for the top radio formats among Millennials (ages 18-34) offer some key insight into how the tastes of younger listeners are changing.
The table below compares the audience share in January and February combined between 2017 and 2018 for the top 10 most popular formats among Millennials. Pop Contemporary Hit Radio (CHR) remains the top format, but tune-in has declined nearly a full share point in the past year. Hot AC and Urban Contemporary are also down, year-over-year, while AC, Alternative and Classic Hits are all up more significantly.
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