Wednesday, March 21, 2018

CableTV Ratings: FNC, MSNBC Most-Watched -- Even With NCAA...

After Shepard Smith set off some internal Fox News Channel bickering over his description of "entertaining" opinion programming, a glance at the cable television rankings reveals the extent to which political talk has become a pastime for millions of Americans.

The Nielsen company said 26 of the 40 most-watched programs on cable television last week were political shows on Fox News or MSNBC, including each weeknight telecast by Rachel Maddow, Sean Hannity and Lawrence O'Donnell.

According to the AP's David Bauder, seven were telecasts of games from opening week of the NCAA men's college basketball tournament and four were professional wrestling. Only three scripted programs — AMC's "The Walking Dead," an HGTV episode of "Fixer Upper" and a Hallmark movie — made the list.

Maddow's Tuesday evening telecast on MSNBC, with 3.42 million viewers, was the most-watched news program on cable last week, Nielsen said. Hannity was in second and third place. Sixteen of the 26 political programs were on Fox, with the other 10 on MSNBC. Fox, which averaged 2.31 million viewers in prime time last week, was the most-watched cable network while MSNBC was second with 1.98 million, Nielsen said.

CNN, which averaged 1.11 million viewers in prime time last week, has been losing ground to its rivals recently as viewers settle into political camps.





CBS was the most-watched broadcast network last week, averaging 7 million viewers. NBC had 5.6 million, ABC had 4.7 million, Fox had 2.6 million, Univision had 1.6 million, ION Television had 1.5 million, Telemundo had 1.1 million and the CW had 1 million.

Following Fox News and MSNBC, the remaining three networks in cable's top five were boosted by the NCAA men's basketball tournament. TBS averaged 1.78 million, TNT had 1.77 million and TruTV had 1.55 million.

ABC's "World News Tonight" topped the evening newscasts with an average of 8.8 million. NBC's "Nightly News" had 7.9 million and the "CBS Evening News" had 6.7 million.

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