L-A Radio: Lisa Worden To Oversee KYSR Day-To-Day

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Lisa Worden

iHeartMedia announced Friday that radio veteran, and recently appointed Vice President of Programming for KYSR Alt 98.7 LA’s New Alternative in Los Angeles, will expand her role and now oversee all programming for ALT 98.7 as Program Director.

In addition, Worden will continue as Alternative Rock Brand Manager for iHeartMedia’s National Programming Group.  As Program Director, Worden will manage the day-to-day programming operations for ALT 98.7 working closely with on-air personalities and sales to oversee the station’s on-air content, digital footprint and music programming.

“Having Lisa’s wealth of programming experience now available to us as a resource, it made logical sense for her to take a much more active role in the day-to-day as the PD of Alt 98.7 and we look forward to tapping into her skills,” said Andrew Jeffries Executive Vice President, West Division for iHeartMedia. “Her relationships within the industry combined with her knowledge of the format, specifically Los Angeles, will help accelerate the growth, of an already very successful station, into 2018.”

Worden recently joined iHeartMedia in November 2017 as Vice President of Programming for ALT 98.7 and Alternative Rock Brand Manager for the company’s National Programming Group. Worden brings over two decades of Alternative Rock programming experience to iHeartMedia, prior to joining iHeartMedia she was the Assistant Program Director and Music Director for KROQ-FM in Los Angeles. In 2003, Worden spent two years as the Program Director for WHFS-FM in Washington, DC before returning to KROQ-FM in 2005.

KYSR 98.7 FM (75 Kw) Red=Local Coverage Area

She was named one of Billboard’s Top Women in Music from 2010-2014 and one of Billboard’s Top Rock Programmers in 2016. Worden also received the Station Music Director of the Year award at the Worldwide Music Summit in 2011 and 2014.