Atlanta Radio: Mike Watkins Named LSM For Cox Cluster

Mike Watkins

Cox Media Group (CMG) Atlanta Radio has named Mike Watkins as its new Local Sales Manager (LSM), effective immediately.  As LSM, Watkins will focus on developing talent and driving new business development initiatives.

“I am thrilled to promote talent from within the organization,“ said Jaleigh Long, CMG Atlanta Radio’s Director of Sales. “Mike Watkins is a proven leader in marketing strategy and has a pervasive background in digital marketing. Partnering with current GSMs Beth Bowers, Kris Hackett and Mark Turcotte only strengthens our sales organization and leading this team into a new era at CMG Atlanta.“

For the past 20 years, Watkins has been a Media Consultant for CMG Atlanta.  Prior to that, he spent the first half of his career on the Programming side of the business working at legendary stations KDKA Pittsburgh and WGCI Chicago.  Watkins came to Atlanta in 1993 as the Program Director of WALR/KISS 104.”

“I am honored and humbled to become a part of the sales leadership team with Cox Media Group Atlanta Radio,” said Watkins. “ I’m convinced that there’s no better collection of marketers in America than the Media Consultants  with whom we work.  I’ve been fortunate to form a number of rewarding relationships over the 20 years that I’ve been a part of the Cox family and I’m excited to be placed in a role that allows me to help even more clients and businesses throughout the market.  I’m blessed to have this opportunity.”

CMG Atlanta Radio’s cluster includes News 95.5 FM AM 750 WSB, 97.1 The River, B98.5, Your Country Georgia 106.1/107.1, and KISS 104.1 FM.