BIA/Kelsey: Local TV Stations Becoming Local Media Companies

BIA/Kelsey analyzes opportunities and hurdles for the local television industry in the newly published report, Local Television Stations: Maintaining an Important Presence in 2016 & Beyond. The report examines TV’s position in the competitive media landscape, with a look at a range of influences, from the many viewing options now available to consumers, to the variety of revenue streams the industry is embracing.

“Although local television will experience new challenges, its overall position remains strong and valuable to the media marketplace,” said Mark Fratrik, chief economist, BIA/Kelsey. “For certain advertising groups, it continues as an important local platform. Still, the industry must continue building out digital channels to reach local communities and deliver valuable access points for advertisers.”

Included in the report is a look at recent station sales transactions and the increased activity expected this year and beyond. It also covers regulatory and legal issues associated with local television station ownership, including the anticipation of tightening of the rules governing existing relationships between local television stations.