Wednesday, February 17, 2016

Chicago Radio: Report..LPFM WRME Scores Highest Share

Less than a year Just shy of signing on as a soft rock/oldies station, Weigel Broadcasting’s WRME 87.7 LPFM is enjoying itts highest audience share ever in the latest Nielsen Audio ratings.

Chicago Media writer Robert Feder reports with 2.2 percent of all listeners (and a cumulative weekly audience of 569,200), Me-TV FM tied for 21st place overall. The station did even better in some demos: Among women between 35 and 64, it posted a 2.5 share, tying for 15th place.

Feder writes "That’s nothing short of remarkable for what essentially is a low-power analog station on VHF television channel 6 that operates as a radio station. Its leased signal at the farthest end of the dial isn’t even accessible by some automobile radios."

Rick O’Dell, the Chicago radio veteran who once programmed the same frequency as Chicago’s Smooth 87.7 FM, returned last October as program director of Me-TV FM.

“The 2.2 we achieved is a new high-water mark for the 87.7 FM frequency in Chicago,” O’Dell told staffers in a memo. “It surpasses the previous high (2.0) set by 87.7 when they were an alternative-formatted station LMA’d by Merlin. Also, if I’m not mistaken, the 2.2 is also a high for any 87.7 station around the country.”

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