Tuesday, August 4, 2015

L-A Radio: iHM Is The Big Winner

Ratings compression rules in L-A. But after the dust settles iHeartMedia's KOST 103.5 is atop the July PPM's (6+ AQH Total Week) as released Monday by Nielsen.

The AC station had a healthy upward movement of 5.1—5.5 (KOST scored a 5.6 in Jan.2015). Clustermate KBIG 104.3 ended up at #2 after a 5.1—5.2 showing.

The cluster of iHeartMedia stations increased market share 25.8—26.3 (June—July), while #2 CBS Radio was off a bit 22.0—21.1.

Back to the Top 5...CBS Radio's Classic Hits KRTH 101.1 FM was off 5.2—5.0 and placed at #3. iHM's Top40 KIIS 102.7 FM was steady at 4.9 and is #4.

Bonneville's Classic Rock KSWD 100.3 FM (now in the Entercom portfolio) edged upward 3.7—3.8 to take the #5 spot.


25-54: KOST...KBIG...KIIS...KRTH...KLVE

18-34: KIIS...KRRL...KBIG...KPWR...KAMP

18-49: KIIS...KBIG...KOST...KRTH...KAMP

Cume: KBIG-FM 3,642,200...KIIS-FM 3,566,000...KOST-FM 3,430,700...KRTH-FM 3,293,300...KCBS-FM 2,493,400

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