Facebook in Q2: Mobile Accounts for 76% of Total Ad Revenue

Not surprisingly, it’s full speed ahead for Facebook’s transition to a mobile company, as mobile advertising revenue accounted for 76 percent of the company’s total ad revenue for the second quarter of 2015, up from 62 percent in the year-ago period. (SocialTimes)

Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most revealing numbers showing why Facebook is dominating the mobile-ad market while Twitter continues to struggle. (Adweek)

Advertising revenue also beat Wall Street's expectations and was up 43 percent to $3.8 billion. It was predicted to grow by 41 percent during the quarter. Facebook reported adjusted earnings of 50 cents per share on revenue of $4.04 billion, a 39 percent gain over the $2.9 billion in revenue that the company reported for the same period last year. (THR)

Facebook's mobile growth is going to increase, most likely. Facebook's expenses grew 82 percent year-over-year to nearly $2.8 billion for the quarter as the company is said to be in "investment mode." Unlike Twitter, which was hammered by investors this week for stalled user growth, Facebook continues to grow its already staggering user base. Facebook reported having 1.49 billion monthly active users for the quarter and is now closing in on 1 billion daily active users. (Mashable)