Friday, February 6, 2015

U-K Radio: Digital Listening Overtakes Analog

More people are listening to digital radios in the home than ever, statistics show, as digital overtakes analogue for the first time, according to The Telegraph.

More than 46 per cent of people who listen to the radio at home now do so on digital sets, compared with 45.6 per cent on analogue, in what will be seen as something of a milestone for the industry.

It is the first time digital, which includes DAB radios, the internet and radio stations on television, has overtaken the old style of radio, with 52 per cent now using a digital platform at least once a week.

The breakthrough will be seen as another step towards the digital switchover, which was once predicted to have happen by 2015 but has suffered some setbacks in take-up.

Latest figures, released by Rajar and analysed by Digital Radio UK, show digital listening makes up 37.9 per cent overall, encompassing those tuning in at home, work and on the move. Those listening in cars are still more likely to tune in to analogue radios.

Analogue listening across the board is at its lowest level ever, at 56.2 per cent nationally and already below half in London and the North West regions.

The change in listening habits has been fuelled by the sale of new digital radios and stations which can only be heard online and through DAB or television.

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