Gatorade Has Home Run With Jeter Tribute Commercial

Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, accordin to AdWeek.

After penning an open letter announcing his retirement this spring, the Yankees captain himself suggested a spot showing him thanking Yankee fans, said Carter. When Gatorade asked the 40-year-old (the brand's third-longest-serving endorser after Michael Jordan and Mia Hamm) which song best summed up his career, he picked "My Way."

Molly Carter, Gatorade's senior director of consumer engagement, gave Adweek a preview of the commercial, which shows Jeter surprising fans outside Yankee Stadium to the tune of Sinatra's "My Way."

After penning an open letter announcing his retirement this spring, the Yankees captain himself suggested a spot showing him thanking Yankee fans, said Carter. When Gatorade asked the 40-year-old (the brand's third-longest-serving endorser after Michael Jordan and Mia Hamm) which song best summed up his career, he picked "My Way."


Gatorade, the official sports drink of Major League Baseball since 1990, roped off a few blocks before a home game in the Bronx this July and "just kind of let Jeter go," said Carter. The shock and surprise on fans' faces when their idol walks into Stan's Sports Bar, or autographs baseballs, is genuine, she said.