Phoenix Radio: KDKB Drops Rocks After 43 Years

Hubbard/Phoenix has announced that KDKB 93.3 FM is now filling the Alternative void in Phoenix as it becomes ALT AZ 93-3, Arizona's Alternative.

Designed to bring the best mainstream Alternative Rock to the Valley, ALT AZ 93-3 is launching, 100,000 watts strong featuring three days of non-stop music from critically acclaimed artists such as Mumford & Sons, The Black Keys, and Coldplay plus newer Alt superstars Arctic Monkeys, Lorde, Imagine Dragons and more.

“We’re excited to offer a new powerful home for Alternative music on 93.3. It’s time this music had a strong outlet in Phoenix, and it is the perfect complement for our other Rock mainstays, 98KUPD and 100.7 KSLX.” says Trip Reeb, VP/Market Manager for Hubbard Phoenix.

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KDKB 93.3 FM (100Kw) 60dBu Coverage

An experienced and talented team has been orchestrated to launch this version of “Arizona’s Alternative” led by Reeb who is no stranger to building a winning team with his long line of success in radio. For almost 20 years he was the architect of Alternative KROQ/Los Angeles, one of the most successful stations in the country.

The Sales effort at ALT AZ 93-3 will initially be managed by Jeff England VP/DOS Hubbard Radio Phoenix, formally President and Market Manager of Clear Channel’s Phoenix cluster. Veterans to the Alternative radio scene in Phoenix, Nancy Stevens and Jaime Seidensticker are both on board in the Music and Promotion/Marketing areas, as is Drew Hutchinson as the Director of Digital Sales and Web Development.

The entire air staff of the former KDKB format is out with the flip including Program Director/afternoon host Paul Marshall, morning hosts Shmonty and Conklin, and middayer Ruby Cheeks.

The hertiage Rock format moves to 93.3 FM HD2.