Tuesday, June 10, 2014

LA Radio: Nielsen Delays Release of May PPMs

Nielsen has delayed the released of the May PPMs and Week 4 results in Los Angeles.  Official company line: “Nielsen is committed to upholding the highest standards of data integrity.”

Tom Taylor's NOW Newsletter reports that two households are under review.  Two households could be four, five, six or more PPM meter-wearers.

Nielsen isn’t saying when we’ll get the May book for Los Angeles, covering April 24 through May 21. Just that it’s doing the quality control reviews, to get the research right.

No comments:

Post a Comment