Sirius XM Radio announced today that Eddie 'Piolin' Sotelo, Spanish-language radio's top personality, will launch a new entertainment channel exclusively on SiriusXM, anchored by his own daily, morning-drive show, "El Show de Piolin."
Piolin, credited with popularizing the Spanish-language morning drive format in major Hispanic markets, will now have his first true national platform, reconnecting with his massive base of loyal fans while reaching new listeners nationwide who have heretofore been unable to hear his compelling, entertaining, and unpredictable style of radio.
The addition of Piolin solidifies the SiriusXM Latino suite of channels as the most comprehensive lineup of Latino programming in radio today.
"I am honored SiriusXM believes in me. As I tell my listeners, 'We came to succeed.' And now, as we step up to a new level, I will be doing that on the biggest radio platform possible," said Eddie 'Piolin' Sotelo. "I can't wait to fly free and for the first time be truly available coast-to-coast. I am excited that my listeners will be able to tune in to Piolin Radio at home, in the car or anywhere mobile. I am looking forward to reconnecting with my fans and reaching out to new listeners everywhere across the country."
Piolin will host the live, four-hour call-in show, expanding on the format that made him the most popular Latino radio host in the
Building on the fast wit and humor he is known for.
His exclusive show and the channel, Piolin Radio, will launch on SiriusXM later this year. Piolin Radio will cover the spectrum of entertainment. Details on launch date of the channel and Piolin's daily show will be announced soon. Piolin's channel joins the expanding Spanish-language programming lineup on SiriusXM.
Piolin's previous show was top-rated in multiple markets nationwide and ultimately syndicated to more than 50 markets. In
Angeles, the show was the region's No.1-rated morning
program in any language. Piolin has won
numerous broadcasting awards, including several NAB Marconi Radio Awards and
was voted one of the most influential entertainers by the Los Angeles Times. He is scheduled to be inducted into the
National Radio Hall of Fame in November 2013.