NASCAR had announced a 10-year deal with NBC for the broadcasting rights
to the final 20 Sprint Cup and final 19 Nationwide races each season starting
in 2015.
The deal is worth $4.4 billion, according to a report at
Forbes. NBC last aired Nascar races in 2006. Fox already extended its pact
with Nascar in the fall for the first half of the Nascar season for $2.4
billion over eight years.
The move ends ESPN’s eight-year run in the sport, as well as
that of Turner Sports, which has been a part of NASCAR for three decades. ESPN and Turner paid $2.7 billion for their rights
over eight years. NBC is paying roughly 50% more annually than Turner and
ESPN on an apples-to-apples basis by number of races.
NBC’s deal does not cover the first half of the Nationwide
schedule (headed to the new Fox Sports 1 launching next month) or three of
Turner’s Sprint Cup races (likely headed to Fox).
No comments:
Post a Comment