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| Cesar Ruiz |
Spanish Broadcasting System, Inc. has announced the
appointment of Cesar Ruiz to Program Director of WLEY-FM "La Ley"107.9FM in Chicago , Illinois
Ruiz will have overall oversight and responsibility of all
on-air & digital aspects of Regional Mexican format station WLEY-FM La Ley
107.9FM. Mr. Ruiz will report to Gerardo Reyes, VP of Sales SBS Chicago and
MegaTV 55 KTBU-TV Houston.
"We are proud and thrilled to welcome Cesar back to the
SBS family. We are sure that he will do great things here and contribute
greatly to bringing La Ley higher ratings.”
"Cesar's broad knowledge and extensive experience in
radio programming make him a tremendous addition to our team," said Albert
Rodriguez, COO of SBS. "His expertise as the executive-in-charge of many
successful programs and understanding of our audience will be a strong asset as
we build on the success of our programming in Chicago ."
Prior to joining SBS Chicago, he started in the radio
business in 1996 as a board operator at Radio Ranchito 900 AM in Los Angeles , California Bakersfield , California ,
he returned to Los Angeles
to join the team of La "X" 97.9FM.
In 2007, as the first program director, he helped launch
WRAZ-FM La Raza 106.3FM in Miami ,
FL Atlanta
from 2009 to 2013.
Tom’s Take: Interesting to read Ruiz reports to a VP for
Sales.
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