The host of a national radio program used Chrysler's Super Bowl commercial to criticize everything the ad extolled — the car company, the city of Detroit and Eminem.
Mark Steyn, a conservative commentator filling in for Rush Limbaugh on Monday, said the commercial wrongly placed Detroit in a positive light, writes Francis X. Donnelly at The Detroit News.
"We're now being told that this is the model for America in the 21st century," he said. "If it is, we're all doomed."
Referring to a book published last year that showed the city's ruins, Steyn compared Detroit to European cities reduced to rubble during world wars.
"Unlike European cities, no bombs fell on this American city," he said. "This American city did it to themselves."
He blamed the city's decline on unions and a succession of liberal political leaders.
One Detroiter took umbrage.
Louise Cantrell, 36, a manicurist, said Steyn has probably never visited the city.
"The commercial made me cry," she said. "It was everything good about the city."
Locally the radio show aired on WJR-AM 760. Station officials couldn't be reached to determine how listeners reacted.
During the show, Steyn criticized Chrysler for spending what he called $9 million of taxpayer money for the ad.
The automaker, which received a federal bailout of $15 billion in 2009, is negotiating with banks to refinance its debt.
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