Wednesday, December 29, 2010

Ratings: Merry Christmas WLTW!

The December Arbitron PPM's were released for the period covering November 11th through December 8th and all indications are that Christmas music still does well. AC WLTW (106.7 FM), which started playing wall-to-wall Christmas music around Thanksgiving, was up considerably across the board, according to Vince Santarelli at

For the 6+ numbers, they were a solid number one with an 8.4. That's up from 5.9 in the November book. Classic hits WCBS FM (101.1), last month tied for number one was down slightly to a 5.7, number two in the market. Z-100 (WHTZ 100.3 FM) held at number three with a 4.6. Ranking at number four was WKTU (103.5 FM) with a 4.5. WABC (770 AM) was number five with a 4.1.

In the all important 25 to 54 age demo, WLTW once again is a solid number one with an 8.0. WCBS FM comes in second with a 5.6. WKTU and Z-100 are tied for number three with a 5.1.

In morning drive, WLTW once again heads the list with a 5.5. Imus continues to show strong as WABC holds onto the number two spot with a 5.4. WINS drops to number three with a 5.2 while WCBS FM and Dan Taylor comes in fourth with a 4.8. Elvis Duran on Z-100 is number five with a 4.7.

Read more here.

For more Arbitron ratings, click here.

The next rating period, the Holiday PPM covering December 9th to January 5th will be released on January 25th.

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