WLTW (106.7 FM), which started playing wall-to-wall Christmas music around Thanksgiving, was up considerably across the board, according to Vince Santarelli at examiner.com.
For the 6+ numbers, they were a solid number one with an 8.4. That's up from 5.9 in the November book. Classic hits WCBS FM (101.1), last month tied for number one was down slightly to a 5.7, number two in the market. Z-100 (WHTZ 100.3 FM) held at number three with a 4.6. Ranking at number four was WKTU (103.5 FM) with a 4.5. WABC (770 AM) was number five with a 4.1.
In the all important 25 to 54 age demo, WLTW once again is a solid number one with an 8.0. WCBS FM comes in second with a 5.6. WKTU and Z-100 are tied for number three with a 5.1.
In morning drive, WLTW once again heads the list with a 5.5. Imus continues to show strong as WABC holds onto the number two spot with a 5.4. WINS drops to number three with a 5.2 while WCBS FM and Dan Taylor comes in fourth with a 4.8. Elvis Duran on Z-100 is number five with a 4.7.
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For more Arbitron ratings, click here.
The next rating period, the Holiday PPM covering December 9th to January 5th will be released on January 25th.