Thursday, December 30, 2010

Holiday E-commerce Spending Nears $31B

For the first 56 days of the 2010 holiday season (Nov. 1 – Dec. 26), $30.81 billion has been spent online, marking a 13% increase from $27.37 billion the corresponding days last year, according to comScore.

The most recent week (ending Dec. 26) generated $2.45 billion in spending, an increase of 17% compared to the corresponding week last year.

Computer hardware ranks as the top-growing category for the holiday season to date with a 23% increase from last year. comScore research indicates purchases of handheld devices (such as Apple iPads and e-readers) and laptop computers have driven much of the category growth.

Books & magazines ranks second with 22% growth, followed by consumer electronics (up 21%), computer software excluding PC games (up 20%) and toys (up 16%). Other categories in the top 10 included jewelry & watches (up 11%) and apparel & accessories (up 8%).

Read more here.

No comments:

Post a Comment