Wednesday, March 29, 2017

Many Cable TV Channels Continue To Lose Subscribers

Some cable networks from major TV cable groups continue to struggle -- losing high percentages of their respective subscriber bases.

MediaPost reports Nielsen’s April subscriber figures showed declines for Viacom’s Spike (7.2%) and CMT (10.4%), according to Pivotal Research Group. Spike will be rebranded as the Paramount Network, one of a core six networks new Viacom president/CEO Bob Bakish said the company is focused on.

Discovery had three of its networks sinking in a big way: Destination America Channel (7.3%); Discovery Family Channel (7.5%); and American Heroes Channel (6.5%).Time Warner’s kids network Boomerang dropped 8.6%.

Pivotal Research says only 21 out of 117 measured networks showed some subscriber growth. Those include AMC’s Sundance, up 9.5%; BBC America, adding 3.1%; Discovery’s Velocity, 4.8% higher; and Fox’s FXX, growing 7.8%.

For April, the median cable network decline is 2.7% in subscribers -- steadily growing since last September. This does not include any "virtual" MVPD’s (multichannel video program distributors) data. Pivotal notes, however, that these VMVPD’s should be included in the coming months.

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