Tuesday, January 26, 2016

CNN Meteorologist: Forecasters Told ‘Make It Sound...More Juicy’

CNN meteorologist Chad Myers touched off a debate about weather forecasting Sunday when he said local news directors often tell meteorologists to hype a storm to get viewers to tune in.

According to TVNewser, during a live report during Reliable Sources Sunday morning, as Myers was driving around New York City covering the blizzard, Brian Stelter asked: “Is there a different dynamic for a national broadcaster than a local one?”

Myers said: “I’ve worked at many local stations. I’ve worked in Columbus, Ohio; Detroit, Michigan; Oklahoma City, and news directors will always say, ‘Hey, bump up your numbers a little bit, make it sound a little more juicy.’ We don’t do that at CNN because we don’t have to, because would have to bump up everything.”

He continued: “Now. Yes, there are places across the country, that say ‘make this sound a little bit better.’ But clearly we don’t do it nationally.”

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