With the formation of PILOT, NAB is also pleased to welcome John Clark as executive director of the program. Clark brings 18 years of experience in the digital media space, most recently with the Reese News Lab in the School of Media and Journalism at the University of North Carolina at Chapel Hill.
PILOT is designed to create a coalition of broadcasting and technology stakeholders, such as new media broadcasters, measurement and attribution companies, advertising partners and technology enablers. Among other goals, PILOT will drive creation and implementation of new technologies and solutions for the media industry through working groups and committees.
PILOT will build on the innovation efforts of NAB Labs, a technology division of NAB created in 2012 to propel broadcast television and radio into the future. The division has been engaged in numerous innovation efforts such as the development of next-generation television and hybrid radio for Smartphones.