NBC News’ TODAY was the #1 morning show across the board in May 2026, ranking #1 in total viewers for the sixth consecutive month and in eight of the last nine months, marking its best total viewer winning streak since June 2012.
TODAY averaged 2.998 million total viewers in May, outperforming ABC’s Good Morning America by +188,000 viewers (+7%) and leading CBS Mornings by +1.192 million viewers (+66%). The program posted its highest May viewership in five years, recorded its first May total viewer victory over GMA in 14 years, and delivered its largest May advantage over CBS in 12 years.
Compared to May 2025, TODAY posted the largest year-over-year total viewer growth among the broadcast morning shows, adding +254,000 viewers (+9%), while widening its lead over CBS by 61%. The program has now posted four consecutive months of year-over-year growth in total viewers, A25-54 and A18-49.
- #1 in total viewers for the sixth consecutive month and in 8 of the last 9 months
- Best total viewer winning streak since June 2012
- Highest May total audience in five years
- First May total viewer win over GMA in 14 years
- Largest May total viewer advantage over CBS in 12 years
- Beat CBS by more than 1 million viewers for the fifth consecutive month, the longest such streak since January 2016
- Expanded its total viewer lead over GMA by 53% versus April
- Posted four consecutive months of year-over-year growth in total viewers, A25-54 and A18-49
- #1 in A25-54 for 33 consecutive months