Hubbard Drops "Radio" From Brand Name

Hubbard Radio Rebrands as Hubbard — Media That Connects Minneapolis, MN — Hubbard Radio CEO Ginny Hubbard announced Monday that the company is dropping “Radio” from its name and rebranding as Hubbard — Media That Connects™, reflecting its evolution into a diversified media organization beyond traditional broadcasting.

The new brand identity highlights the company’s 103-year legacy of connecting consumers and advertisers to strengthen businesses and communities, while better representing how audiences and advertisers engage with media today across broadcast, streaming, podcasting, digital platforms, and on-demand content.

According to the company’s announcement, what began in 1923 with a single AM radio station has grown into a multifaceted media enterprise that now operates 50 radio stations across 12 markets. 

Key clusters include flagship stations such as WTOP (all-news powerhouse) and WFED (Federal News Network) in Washington, D.C.; WDRV (97.1 The Drive) and WTMX (101.9 The Mix) in Chicago; KUPD, KDKB, and KSLX in Phoenix; KQMV (MOViN 92.5), KNUC, and KRWM in Seattle; WARH (106.5 The Arch), WIL (92.3), KSHE 95, and WXOS (101.1 ESPN) in St. Louis; WUBE (B-105), WKRQ (Q102), and WYGY (97.3 The Wolf) in Cincinnati; plus strong presences in Minneapolis-St. Paul (KSTP) and West Palm Beach, along with the national digital marketing agency 2060 Digital and the Gamut Podcast Network — recently ranked among the Top 10 podcast networks in America. 

Ginny Hubbard

“Radio remains a foundational part of our business and identity,” the release states. “But this new Hubbard brand more accurately reflects the breadth of platforms and services we offer today.”

In a statement, Ginny Hubbard emphasized the deliberate evolution of the company’s mission: “With today’s announcement we acknowledge the deliberate but gradual evolution of how we fulfill our mission of connecting with communities and helping advertisers grow their businesses,” Hubbard said. 

“For over 100 years now we have connected with local audiences to make the communities we serve and their businesses stronger.”

The rebranding positions Hubbard to continue its long-standing focus on local connections — from the powerful WTOP news operation in Washington D.C. and classic rock on WDRV in Chicago to country powerhouses like WIL in St. Louis and rock legends KSHE 95 — while expanding its capabilities in an increasingly fragmented media landscape. 

The company’s radio stations will continue operating under their established local brands, with the corporate name change serving as an umbrella identity for its broader portfolio of media and marketing services.