The Buffalo Bills are launching a fresh chapter in game day radio, partnering with Cumulus Media to make 97 Rock (WGRF-FM) the team’s official flagship station in Buffalo beginning with the 2026 NFL season. The move returns Bills broadcasts to FM radio and to the iconic 97 Rock, which previously served as the flagship from 1998 to 2011.This partnership marks the official launch of the Buffalo Bills Radio Network.
For the first time, the team will produce and manage all radio broadcasts in-house, delivering expanded pregame, postgame, and in-game coverage with deeper analysis and storytelling throughout the season. In addition to 97 Rock in Buffalo, WSKO The Score 1260 will serve as the Syracuse affiliate.
Additional network stations, including those in Rochester and Southern Ontario, will be announced in the coming weeks.
“As we prepare to move into Highmark Stadium, we’re thrilled to bring Bills football back to 97 Rock and expand our reach to even more fans across Western New York, Central New York, and Southern Ontario,” said Pete Guelli, Bills President of Business Operations. “This partnership guarantees our fans a best-in-class broadcast experience every game day.”