Edison Research's first insight of 2025! Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio.
When a respondent to Edison Research’s Share of Ear® survey records the audio they consume, they also tell us what kind of content they are listening to, including news, sports (talk or play-by-play), talk/personalities, or music.
For decades, pretty much the only way to consume news, sports, and talk audio was through the radio. But now, there is an explosion of new audio delivery options available to listeners.
The graph below looks at what share of all listening across these different content types is through AM/FM radio and radio streams. As you can see, radio’s share is dramatically different across the four kinds of content.
News audio is by far radio’s strongest suit. Just under 70% of all daily time spent listening to news audio is happening on AM/FM radio. Close behind is sports, at 61%. The majority of news and sports audio in the U.S. is consumed via AM/FM radio.
Meanwhile, AM/FM radio takes a strong, but considerably lower portion of the other two content categories: talk/personalities and music. As Edison has noted previously, podcasting has taken the lead in the talk category, and of course, music fans now have many options for consumption.
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