NBC News (170.9 million views) saw the biggest month-on-month traffic gain among the 50 most-visited English-language news sites in the world in November, growing 56.3%.
Narrowly behind was news agency the Associated Press (178.8 million visits in November) up 56% compared with October, reports Press-Gazette.
Both sites were also the fastest-growing sites year-on-year among the top 50, with the AP notching a 161.4% increase in its traffic compared to November 2023, and NBC up 120.9%. They were followed by another US hard news mainstay, ABC News (85.1 million visits, up 92.2% year-on-year and 19% month-on-month).
Other websites to experience notable traffic surges in November included broadcasters Fox News (347.3 million, up 21.8% month-on-month), CBS News (112.8 million, up 19.7%) and CNN (662.8 million, up 11.5%), US paper of record The New York Times (734.8 million, up 11.6%) and agency Reuters (105.7 million, up 14.3%).
There were month-on-month traffic declines at nearly half of the sites in the top 50, although they were relatively mild: of the 24 that dropped, nine saw visits dip by 2% or less and 17 by less than 5%. The biggest month-on-month traffic fall was at Huffpost (58.1 million visits, down 12% month-on-month), followed by Indian CNN affiliate News18 (185.9 million, down 11%).
Among only the ten biggest English-language news sites in the world, Fox News saw the strongest month-on-month growth in November, followed by USA Today (233.9 million, up 12%), The New York Times, CNN, The Guardian (333.8 million, up 4.1%) and the BBC (1.1 billion, up 3.3%), which remains the largest publisher on the ranking.
Google News (326.3 million, down 4.7%) saw the biggest drop among the top ten, followed by fellow aggregator MSN (593.4 million, down 3.4%).
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