Tuesday, January 21, 2025

Allen Media To Use Forecasters From TWC In 28 Local Markets


 Allen Media Broadcasting (AMB) has announced a partnership with The Weather Channel (TWC) that will replace local meteorologists with TWC forecasters based in Atlanta. 

This move is part of a broader strategy by Allen Media Group (AMG), owned by Byron Allen, to enhance weather reporting capabilities across its 28 TV stations.

The new format, which has been in Beta for several years, aims to improve reporting, especially during high-stakes weather situations. The initiative will impact at least 50 meteorologists, with some being offered new positions at TWC. The announcement was made on a Saturday, likely in response to the number of news personalities who informed their viewers about their pending departures.

For example, WTHI-TV news anchor Patrece Dayton and chief meteorologist Kevin Orpur announced their departure from the station in Terre Haute, Indiana, citing the elimination of their positions. Christina Burkhart, a meteorologist with ABC affiliate WJRT-TV in Flint, Michigan, mentioned that nearly 100 meteorologists across over 20 stations are being laid off.

This change is part of a larger trend in the television industry, where budget cuts and restructuring are becoming more common. The new arrangement is expected to provide more accurate, timely, and engaging forecasts for communities across the country


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