On Thursday, the Comcast-owned streamer began charging new subscribers $7.99 for Peacock’s standard ad-supported tier, called “Premium.” That’s a 33% increase compared to its old price of $5.99 per month. The “Premium” tier’s annual cost jumped $20 to $79.99, up from $59.99.
The ad-free “Premium Plus” plan is even more expensive, with an updated price tag of $13.99 per month. Before the hike took effect, it cost $11.99 per month. The annual cost also increased $20 to $139.99 per year, up from $119.99 per year.
For existing Peacock subscribers, the price increase will take effect a bit later – on or after Aug. 19, depending on their next billing date.
NBC announced the pricing changes last April. It marked the second time in the last two years that the network has raised subscription prices for Peacock.
The network’s exclusive coverage of the 2024 Olympics in Paris begins on July 26 and runs through mid-August – with many events streaming on Peacock.
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