The radio station that set up shop on CD 92.9’s former FM frequency has apparently rebranded, once again switching up the sound in the span of a month.
When contract negotiations fell through between alternative radio station CD 92.9 and FM frequency licensees Delmar and ICS Communications, station owner Randy Malloy announced his team would stop providing audio to broadcast effective Feb. 1. On that same day, Delmar and ICS launched their own radio station on the 92.9 FM frequency called 93X. The company owners said the new station would keep the alternative format and also place the same emphasis on supporting local artists in central Ohio.
Through February and the beginning of March, the station frequently played local artists’ songs and showcased interviews recorded at area concerts. But on Friday, that new, yet familiar sound disappeared.
Listeners reported to NBC4 that the station apparently switched genres away from alternative. During an aircheck heard on the broadcast, a DJ called the station “My 92.9” instead of 93X, and advertised it as an oldies station.
As part of the separation with Malloy’s CD 92.9, the station swapped its former callsign WWCD out for WXGT. While the station changed names from 93X to My 92.9, a DJ still used the WXGT callsign during an aircheck.
No comments:
Post a Comment