Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced Thursday the release of its September 2023 reporting period (September 4, 2023 – October 1, 2023), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service. For the month of September downloads dropped 3.1% compared to August.
Yet again, SiriusXM Podcast Network remained in the #1 spot on the Top Sales Networks Report for the month of September, with 51.5M Average Weekly Downloads and 14.0M Average Weekly Users. Wondery came in again at #2 with 34.6M Average Weekly Downloads and 8.4M Average Weekly Users, followed by Audacy Podcast Network at #3 with 23.5M Average Weekly Downloads and 6.4M Average Weekly Users.
NPR is temporarily excluded from the rankers this month due to a planned data collection migration. They will return to the rankers once the migration is complete.
For listeners, the top three podcasts included Crime Junkie (audiochuck) again at #1, Dateline NBC (NBCUniversal News Group) again at #2, and Morbid (Wondery) at #3.
There were several debuts in the month of September for downloads including The Rich Eisen Show (Cumulus Podcast Network), Dave & Chuck the Freak: Full Show (Beasley Media Group), 5 Things (Wondery), Lovett or Leave It (SiriusXM Podcast Network), and more.
We also saw several debuts for listeners including Exposed: Cover-Up at Columbia University (Wondery), The Broski Report with Brittany Broski (Audioboom), Big Little Feelings: After Bedtime (Audacy Podcast Network), TigerBelly (All Things Comedy), and more.
Murder in Apartment 12 (NBCUniversal News Group) and Deadline: White House (NBCUniversal News Group) debuted for both downloads and listeners.
The Top Sales Network Reports are ranked by Average Weekly Downloads and Average Weekly Users in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. Participating Sales Networks include content owners/creators and sales representation organizations. Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.
Any sales network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact: solutions@tritondigital.com.
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