Ron Allen, Randy Travis, Eryn Cooper |
Randy Travis helped Midwest Communications, Inc. flip the switch and launch a new country station in Nashville Thursday when WNFN Hot 106.7 was transformed to Y’all 106.7.
The first song to air on the new ’80s and ’90s-based country format was Travis’ “Forever and Ever, Amen,” and Travis was in the Y’all 106.7 studio with Brand Manager Ron Allen to help celebrate and kick off the new format, according to Music Row.
Allen, Brand Manager for Nashville’s 96.3 JACK-FM, will add programming responsibilities for the new brand. Allen has served as Midwest Communications Duke FM Format Captain (Classic Country), and has launched and programmed several country stations over the course of his career.
WNFN 106.7 FM (15 Kw) |
“Nashville is a market already rich in great country programming, but we feel that this unique ’80s and ’90s-based format will bring country listeners an exciting new option,” says Representing Midwest Communications ownership family, Mary Kay Wright. “It’s such an honor to have Randy Travis as part of our Y’all 106.7 launch. He isn’t just a top artist from the ’80s, he helped define the best of what country music was then and still is today.”
“We fully appreciate that the country format in Nashville is crowded, but we believe there is still an opportunity to serve the community and be successful in this lane,” says Allen.
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