Tampa TV: Nexstar To Acquire Lower Power TV Signal

Nexstar Media Group, Inc. has announced that it has agreed to acquire WSNN-LD in Sarasota, Florida, from Citadel Communications, LLC.

The acquisition will enable WFLA-TV (NBC) and WTTA-TV (My Net) to significantly expand their leading local news presence in the Tampa DMA to include Sarasota, Manatee, and Charlotte counties along the West Coast of central Florida. The transaction is expected to close later this year, subject to regulatory and other customary approvals. Financial terms were not disclosed.

Home to the award-winning journalists of the “Suncoast News Network,” WSNN-LD is a low-power independent television station reaching more than 400,000 homes in the region. The station currently broadcasts more than seven hours of live local news each weekday and nearly 50 hours of live local news every week. Together with WFLA-TV and WTTA-TV, the three TV stations will provide unprecedented coverage of breaking news, weather, sports, and community activities in Tampa, the nation’s 13th-largest television market, and in the surrounding area.

“WSNN-LD and its Suncoast News Network provide comprehensive local news, weather and sports coverage across both linear and digital platforms, and offer a variety of advertising opportunities for businesses and marketers throughout Sarasota and the three-county region,” said Mark Higgins, WFLA-TV/WTTA-TV Vice President and General Manager. “WSNN-LD is the perfect complement to WFLA-TV and WTTA-TV, and positions us extremely well in what will again be a battleground state during the 2024 presidential election cycle.”