Audacy Minneapolis raised over $80,000 for Be The Match, a Minneapolis-based non-profit organization that works tirelessly daily to save more lives through cellular therapy—including the life of WCCO on-air host Jordana Green.
On May 25, the station hosted a live auction with items and experiences provided by WCCO and sourced by on-air talent, sponsors and partners. Many items brought more than their actual value, showing WCCO listeners’ generosity and willingness to contribute to worthy causes. Items auctioned off included a vacation to the Amalfi Coast in Italy, tickets and field passes to an upcoming Minnesota Golden Gophers football game, a Minnesota Vikings VIP Training Camp experience, and more.
“We are so humbled and grateful for our fans’ incredible generosity, the amazing financial support from our corporate partners, and the remarkable donation of ideas and time by our personalities,” said Brad Lane, Brand Manager, 830 WCCO. “What a fun day auctioning off priceless, unique experiences for a cause so close and personal to us…in honor of our friend, teammate, and bone-marrow transplant recipient Jordana Green!”
“Be The Match is so grateful for the support and partnership of WCCO in this important event that will help more patients access life-saving blood stem cell and marrow transplants,” said Joy King, Chief Advancement Officer, Be The Match and Executive Director of the Be The Match Foundation. “As our organization facilitates a growing number of cell therapies for more patients each year, there is a greater need than ever for funding to support patient assistance grants, research to improve transplant outcomes and efforts to diversify the Be The Match Registry.”
Be The Match® is a global leader working every day to save lives through bone marrow and blood stem cell transplants, as well as other cellular therapies. Every year, Be The Match® connects thousands of patients living with blood cancers or other blood diseases with a matching donor to receive a blood or marrow transplant—and a second chance at life.
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