The dramatic rise in artificial intelligence-powered technology like ChatGPT threatens to make journalists obsolete, the boss of one of the world’s largest media companies warned his staff, reports The NY Post.
Axel Springer CEO Mathias Döpfner — who heads the $7.32 billion German parent company which owns American news brands including Politico and Insider — made the shocking claim in a memo sent to employees that touted the benefits and pitfalls of AI.
“Artificial intelligence has the potential to make independent journalism better than it ever was — or simply replace it,” Döpfner wrote in the memo obtained by the UK-publication the Guardian.
Döpfner predicted a “revolution” where the AI tools would be more proficient than humans in the “aggregation of information.”
“Understanding this change is essential to a publishing house’s future viability,” Döpfner wrote. “Only those who create the best original content will survive.”
Döpfner announced that the company would be making cost cuts that he hopes will advance the goal of improving earnings by around $106 million.
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