Friday, February 17, 2023

Nielsen: Streaming Soars 31.8 Percent YoY


While broadcast viewing got its usual boost in January from heavy NFL sports viewing, on a year-over-year basis it was down 6% from January 2022, according to MediaPost citing the latest Nielsen Gauge, which measures total day viewing by persons two years of age and up.

Broadcast content rose 2.1% in January from December, which gave it a 24.9% share.

Streaming maintained its industry-leading dominant 38.1% share -- up 1.2% from December. A year ago, in January 2022, streaming had a 28.9% share. That means year-over-year, time spent watching streaming content grew 31.8%.




YouTube maintained its leading position as the top individual streaming platform with a 8.6% share, followed by Netflix with 7.5%; Hulu, 3.5%; Amazon Prime Video, 2.9%; Disney+ 1.7%; Peacock, 1.0% and Pluto TV with 0.8%.

Disney+ dropped nearly 10% in viewing as a result of comparisons to December, when it benefited from holiday-film consumer viewing.

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