Shake-Up: Executive Door Revolves At NBC News

NBCUniversal has appointed Rebecca Blumenstein, a deputy managing editor at The New York Times, as the president of editorial for NBC News, as part of a far-reaching reorganization of the division, according to The NY Times citing multiple people with knowledge of the decision.

The 56-year-old Blumenstein has overseen The Times’s recruiting efforts and operations as part of the newsroom’s top management team and advised the paper’s publisher, A.G. Sulzberger. At NBC, she will inherit many of the responsibilities of Noah Oppenheim, who has been president of NBC News since 2017. He has struck a production deal with NBCUniversal, working on film and TV projects for the company.

Rebecca Blumenstein

With the appointment, Cesar Conde, who oversees NBCUniversal’s news division, is turning over major parts of his marquee news brand to a highly decorated print and digital journalist, but one with little experience in television.

Blumenstein is a former foreign correspondent who served as deputy editor in chief of The Wall Street Journal before joining the senior leadership of The Times in 2017. She will take charge of the network’s sprawling reporting operation as it seeks to expand its digital audience amid a long-term decline in broadcast TV viewership.

In a reorganization led by Mr. Conde, Ms. Blumenstein will oversee household-brand shows like “Meet the Press” and “Dateline.” Some significant parts of NBC News overseen by Mr. Oppenheim will now report directly to Mr. Conde, including the network’s flagship program, “NBC Nightly News,” and the lucrative “Today” franchise of morning programming. The cable channel MSNBC did not fall under Mr. Oppenheim’s portfolio and will continue to be led by its president, Rashida Jones.