Monday, July 25, 2022

Radio Resources Launches Today


Radio Resources, a new enterprise built as a toolkit for radio broadcasters and tailored for medium to small market owners and operators, launched today, it was announced by Alex Quintero, Director of Products and Services. 

Radio Resources has partnered with recognized and trusted radio product and service providers to create a unique, single-source, turnkey platform that can solve resource and budget hurdles across all aspects of radio station operations, with the bonus of increasing asset appreciation for owners and investors.

“Until now, radio station owners and operators had to deal with multiple providers and retrofit the pieces together,” Quintero stated. “The Radio Resources toolkit offers broadcasters one central point of contact and stewardship for a wide array of products and services, streamlined across critical departments to deliver a more efficient, productive, and seamless experience. Accountability, quality control, and customer service are enhanced, and owners and operators are free to focus on revenue and growing their business.”

Radio broadcasters can choose one product or create a cost-saving customized bundle from the categories in the Radio Resources suite, which includes Programming and Content, Workflow Solutions, IT and Cyber Security, 24/7 Formats, Sales Strategy, Imaging and Production, Research, Online and Digital Integrations, Back-Office Operations, and more. Radio Resources products and services are available for cash, barter, or a mix of both.

“Radio Resources will continue to grow and expand as a full service solutions provider for radio broadcasters,” Quintero added. “We’re the only company that can aggregate such a broad range of radio products and services and provide this level of multi-resource support because our independent standing gives us the freedom to seek out the best providers to service our radio clients.”

Radio Resources is the latest evolution of parent company Gen Μedia Partners, which was formed in 2015 to deliver forward-thinking solutions to radio broadcasters by assembling customer-focused rep firms, networks, outdoor media, political and Hispanic expertise, and more under one roof. Radio Resources is the next natural progression, extending that model to partnerships with providers across every component of the radio business.

For more information on Radio Resources, station owners and operators may contact Alex Quintero at info@RadioResources.com and (212) 380-9323.

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