Today, Allen Media Group-owned The Weather Channel launched its new free television network The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the United States.
TVNewscheck reports The Weather Channel en Español makes its historic debut on the 40th anniversary of the launch of The Weather Channel television network. The new network has signed sponsors including Ford, Geico, General Motors, Toyota, Verizon and Walmart.
The Weather Channel en Español features a variety of Spanish-language weather content, including locally specific forecasting, storytelling that will help viewers understand the variation behind weather events, climate science, and its human impact.
Also, the new free-streaming network will use the full resources of The Weather Channel, including the network’s multiple Emmy-winning immersive mixed reality (IMR) technology. Allen Media said that viewers “can expect the same exceptional quality and timely reporting they rely on from The Weather Channel, along with seamless collaboration among other Allen Media Group platforms such as Pattrn — The Weather Channel’s climate, environment and sustainability network.”
Byron Allen, founder, chairman and CEO of The Weather Channel parent company, Allen Media Group, said: “The Hispanic marketplace is indexing extremely well with streaming services and is severely underserved. Our launch of The Weather Channel en Español is historic, and is a recognition of the continued and significant growth of the U.S. Hispanic population and the constant need to keep the entire public informed and safe as multi-billion dollar weather disasters are on the rise — especially in communities where Spanish is spoken as both the primary and secondary language in millions of households throughout America.
“I am proud to say viewers of The Weather Channel en Español will be able to increase their safety and awareness of extreme weather events with the full support of the number one weather news network, and its vast resources, infrastructure, technology, and scientists.”
Sussy Ruiz, editor-in-chief of The Weather Channel en Español, said: “I’m very proud to be a part of Allen Media Group’s significant investment in The Weather Channel en Español. The Weather Channel has been voted the most-trusted news brand in America for 11 consecutive years, and the fifth most-trusted brand overall. The full resources of The Weather Channel have been dedicated to ensure The Weather Channel en Español achieves The Weather Channel’s 40-year history of excellence.”
The Weather Channel en Español features a variety of Spanish-language weather content, including locally specific forecasting, storytelling that will help viewers understand the variation behind weather events, climate science, and its human impact.
Also, the new free-streaming network will use the full resources of The Weather Channel, including the network’s multiple Emmy-winning immersive mixed reality (IMR) technology. Allen Media said that viewers “can expect the same exceptional quality and timely reporting they rely on from The Weather Channel, along with seamless collaboration among other Allen Media Group platforms such as Pattrn — The Weather Channel’s climate, environment and sustainability network.”
“I am proud to say viewers of The Weather Channel en Español will be able to increase their safety and awareness of extreme weather events with the full support of the number one weather news network, and its vast resources, infrastructure, technology, and scientists.”
Sussy Ruiz, editor-in-chief of The Weather Channel en Español, said: “I’m very proud to be a part of Allen Media Group’s significant investment in The Weather Channel en Español. The Weather Channel has been voted the most-trusted news brand in America for 11 consecutive years, and the fifth most-trusted brand overall. The full resources of The Weather Channel have been dedicated to ensure The Weather Channel en Español achieves The Weather Channel’s 40-year history of excellence.”
Nora Zimmett, president, news and original series for Weather Group, said: “The Weather Channel en Español represents the continued commitment of The Weather Channel to keep the entire public informed and safe when severe weather is about to strike. In addition to vital weather and climate information, The Weather Channel en Español also provides cutting edge technology, comprehensive storytelling, plus compelling and engaging original programming.”
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