Bob & Tom Show Adds Marty Bender For Content Development

Veteran Radio Programmer Marty Bender is taking on a new role with the “BOB & TOM Show” in which he’ll serve as a consulting member of its affiliate services team and growth partner to the nationally syndicated program and its affiliates. 

Marty Bender

Bender will serve as a content/strategy partner to every affiliate of the program, helping them optimize and monetize the show in their local markets through creative, high-impact strategies that drive listenership and advertising dollars. 

Bender previously served as executive producer of the BOB & TOM Show and will also assist in creating new content for the program, with an emphasis on growing the video content side. 

Program chief operating officer John Kesler says, “Listeners consume more hours of content in countless ways, and now more than ever, they want to control when they consume it. 2022 is just the beginning of a huge change in how radio will evolve to meet listener demands. In addition to already being well-staffed and well-positioned for this evolution, we are thrilled to offer Marty Bender as a content and strategy partner to each and every one of our 100+ affiliates. As far as I know, no other syndicated radio show has ever made this service available to their affiliate stations.”

Bender is a former Executive Producer of the program and previously served as PD of flagship station WFBQ Indianapolis. He also served as VP of Programming for Premiere Networks, which held syndication rights to the national morning show before it signed with Westwood One in 2014.