Wednesday, June 30, 2021

TV Ratings: No Joy At 'The Reid Out'


MSNBC’s "The ReidOut" with Joy Reid had its worst week ever from June 14-18, setting new viewership lows among both total viewers and the key news demographic coveted by advertisers. 

Fox News reports "The ReidOut" averaged 1.2 million total viewers for its smallest audience since the far-left program began in July 2020, when the controversial host was chosen to fill the vacancy left by Chris Matthews’ sudden retirement. 

MSNBC’s "The ReidOut" with Joy Reid had its worst week ever from June 14-18, setting new viewership lows among both total viewers and the key news demographic coveted by advertisers. 

MSNBC’s "The ReidOut" with Joy Reid had its worst week ever from June 14-18, setting new viewership lows among both total viewers and the key news demographic coveted by advertisers.  (MSNBC)

Reid’s struggling program also had its worst turnout among the crucial news demo of adults age 25-54, averaging only 149,000 viewers in the category that helps keep the lights on. "The ReidOut" finished the week as the No. 29 program in cable news among demo viewers, finishing behind 15 different Fox News offerings, five different MSNBC shows, and even eight programs from rival liberal network CNN. 

Every program that airs on Fox News weekdays from 6 a.m. through 1 a.m. attracted a larger demo audience than Reid’s show. 

"Fox News Primetime," which is Reid’s direct time-slot competition, averaged 1.5 million viewers and 238,000 among the key demo to top the MSNBC show by 60%. 

Reid, who has a long history of spreading conspiracy theories and misinformation, recently came under fire for declaring that anyone who opposes critical race theory being taught in schools is racist. 

2 comments:

  1. She is so racist in her person and message that even her black viewers are likely tired of hearing her rants!

    ReplyDelete
    Replies
    1. That's the reason no one watches IT. Racism!

      Delete