Tuesday, June 1, 2021

Bloomberg Radio to Offer The Black Business Beat


Key Networks and Bloomberg Radio announce that they have entered into an agreement with Superadio Networks, LLC, to offer specialty feature The Bloomberg Black Business Beat to its radio station affiliates across the U.S. 

Superadio is a multi-format producer and distributor of marquee radio programs including shows in the Urban, Urban Adult, Mainstream Top 40, Rhythmic, Talk, Country, Hot AC, Rock, Dance, Alternative, Gospel and Oldies formats. Superadio programming and services air in 23 of the top 25 radio markets and on over 1,000 radio stations across America.

The Bloomberg Black Business Beat, hosted by Renita Young, is a daily look at the intersection of culture and commerce affecting Black American audiences. Topics range from the latest trends in Black-owned businesses and profiles of Black entrepreneurs, to a continuing look at diversity in the workplace and an inside look at the business of entertainment. 

Eric Faison, President of Superadio Networks, LLC said: "We're excited to partner with Key Networks to bring The Bloomberg Black Business Beat to an audience that is looking for information on business trends, consumer news and finance... and deliver it in a compelling and fast paced format." 

Al Mayers, Global Head of Bloomberg Television and Radio commented: “We are pleased to expand the audience of The Bloomberg Black Business Beat and are looking forward to bringing the program’s important news and insights to even more affiliates.” 

Dennis Green, Chief Revenue Officer, Key Networks, noted: “Key Networks is proud to partner with Superadio to bring The Bloomberg Black Business Beat to listeners and advertisers across the country. The feature provides a wealth of information related to business and finance that is important to Black audiences. The Bloomberg Black Business Beat will inform and educate listeners and provide affiliates with high quality sponsorable content.”

Bloomberg Radio’s world class news content includes live, customized reports for stations, Bloomberg Money Minutes, and Bloomberg specialty features that appeal to a diversity of audiences and interests, including: The Bloomberg Business of Sports Report, The Bloomberg Black Business Beat, The Bloomberg Green Business Report and The Bloomberg Pursuits Report on Luxury. 

To get The Bloomberg Black Business Beat for your station, contact Dennis Green, Chief Revenue Officer, Key Networks, at 844.KEY.NETS or dennis@keynetworks.com.

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