IBA To Provide Financial Reports On Broadcast Ops

The Independent Broadcasters Association (IBA) has announced its latest partnership with dk east associates, a media specialty accounting firm, to conduct a financial analysis of independent broadcaster operations. Participation in the financial report is free but stations must be a member of the IBA by October 31 to participate. The financial report is the first independent-only analysis of its type.

“Finally, there will be intelligence that independent broadcasters can use to properly measure performance,” said Ron Stone, Founder, President, and Executive Director of IBA. “We see a lot of information about the industry, but typically it only speaks to larger public companies and it is difficult to use it in a meaningful way for local operations. The IBA was formed to bring shared resources like this to independent broadcasters, along with revenue-generation and cost-saving opportunities.”

The IBA-dk east associates report will allow participating IBA members to compare and contrast their operations to others of similar size. It also will provide data against 2019 by quarter to allow members to gauge their own performance against similar operations during the Covid-19 crisis. Headcount figures will reflect changes from 2019 to reveal how independent operators are weathering the storm from a human resource perspective. In addition, intelligence on Q4 and 2021 will be gathered to determine how independents are feeling about the immediate future.

“This report will be extremely informative to all participants,” Stone added. “It will be helpful internally and perhaps externally when explaining results to others, as stations will have concrete information on similar operations.”

“We have always believed in the power of local radio and are delighted to partner with the IBA to bring this much-needed intelligence to independent broadcasters across America,” said Dorothy Kolb, Founder and Chief Executive Officer of dk east associates.

“To any independent broadcasters who have not already joined the IBA, this report alone will outweigh your membership investment,” Stone continued. “We are encouraging all independent radio broadcasters to join the 1,200 stations that have already signed up and are already benefiting from the deliverables, as promised.”

There are two ways to join the IBA. The first is a barter-based plan to make the membership affordable to any station. It includes a per station $100 annual fee plus one 60-second daily M-F unit. The alternative option is $600 annually per station with no barter.

To learn more about the IBA, please visit https://iba.media/faq/. To join, visit www.iba.media.