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Tuesday, August 18, 2020
Beats 1 Now Renamed Apple Music 1, Stations Added
Apple today announced two new live global radio offerings on Apple Music, now available to music fans in 165 countries.
Beginning today, Beats 1, the flagship global radio station, will be renamed Apple Music 1, and two additional radio stations will launch: Apple Music Hits, celebrating everyone’s favorite songs from the ’80s, ’90s, and 2000s, and Apple Music Country, spotlighting country music.
“For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music,” said Oliver Schusser, vice president of Apple Music, Beats, and International Content.
“Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.”
“Apple Music is home — it’s home to artists, it’s home to fans, and it’s home to incredible music,” said Zane Lowe, Apple Music’s global creative director and host. “I’m an obsessive music nerd. I love searching for the most exciting new artists and playing them right alongside the most essential, established artists of our time, because great music does not know the difference and Apple Music fans just want to hear great music. That’s what Apple Music radio is all about.”
➤Introducing Apple Music Hits
Apple Music Hits will be helmed by daily on-air hosts Jayde Donovan, Estelle, Lowkey, Jenn Marino, Sabi, Nicole Sky and Natalie Sky, George Stroumboulopoulos (“House of Strombo”), along with special shows from Ari Melber and others. Fans can also tune in to hear new exclusive shows from artists like Backstreet Boys, Ciara, Mark Hoppus, Huey Lewis, Alanis Morissette, Snoop Dogg, Meghan Trainor, Shania Twain, and more.
➤Introducing Apple Music Country
Radio is part of the fabric of country music culture, and Apple Music Country amplifies that experience for the modern fan. As country music evolves and expands around the world, Apple Music Country aims to be the definitive place for every lane of an increasingly diverse genre. The station offers a mix of the best music of today while introducing fans to the stars of tomorrow and reminding them of the legendary artists and tracks that have shaped and defined country music along the way.
Fans can enjoy Apple Music radio wherever they listen to Apple Music, including iPhone, iPad, iPod, CarPlay, Apple Watch, Apple TV, Mac, HomePod, and on the web at music.apple.com. They can also ask Siri to play “Apple Music 1,” “Apple Music Hits,” or “Apple Music Country.”
Apple Music Country Radio launches as country music listeners continue in 2020 to stream releases at an increased — sometimes record-breaking — pace for the format. In May, Billboard reported that country music logged 1.3 billion streams in one week, a record high for the genre indicated and roughly 14% increase from the 1.13 billion streams country listeners averaged in the weeks prior.
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